Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
Cities between Competitiveness and Cohesion : Discourses, Realities and Implementation
The book shows that spatial and urban policy continues to be a key site of policy intervention and experimentation. Different ...
Lee mas
Collaborative Networks and Their Breeding Environments
This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
Lee mas
Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)
Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
Lee mas
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee mas
Competition Authorities in South Eastern Europe
This open access book provides answers to key open questions concerning competition policy in emerging economies, with a ...
Lee mas
Competition in Marketing
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Lee mas
Complexity and Artificial Markets
In recent years, agent-based simulation has become a widely accepted tool when dealing with complexity in economics and other ...
Lee mas
Computer Applications in Sustainable Forest Management
Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Lee mas
Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies
This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lee mas
Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lee mas
Conjoint Measurement : Methods and Applications
Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lee mas
Consumer Behaviour and Analytics / Andrew Smith
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lee mas
Consumer Happiness: Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lee mas
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee mas
Consumers, Policy and the Environment
The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
Lee mas
Contemporary Developments in Entrepreneurial Finance : An Academic and Policy Lens on the Status-Quo, Challenges and Trends / Alexandra Moritz, Joern H. Block, Stephan Golla, Arndt Werner
Provides a contemporary research-based overview of the latest trends in entrepreneurial finance and outlines expected future ...
Lee mas
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee mas
Content Delivery Networks
Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lee mas
Coping With Institutional Order Flow
Handling the large orders of institutional participants presents some of the most complex problems for system design. How ...
Lee mas
