Asset Prices, Booms and Recessions
The book studies the interaction of the financial market, economic activity and the macroeconomy from a dynamic perspective. ...
Lee mas
Asset Sales : Their Role in Restructuring and Financing Firms / Claudia Curi, Prof. Maurizio Murgia
Examines the corporate asset market and the mechanisms of asset sale transactions. The book then focuses on the theory of ...
Lee mas
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lee mas
Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases
Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
Lee mas
Behavioural Research for Marketing : A Practitioner's Handbook / Julian Adams
Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lee mas
Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter
In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
Lee masBerufliche Passagen im Lebenslauf : Berufsbildungs- und Transitionsforschung in der Schweiz = Vocational passages in the CV: Vocational training and transition research in Switzerland
During the transition from school to work, important groundwork is laid that prepares the further course of a person's life. ...
Lee mas
Big Data : A Road Map for Successful Digital Marketing / Amandeep Singh, Rohit Bansal, Sandhir Sharma
Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
Lee mas
Borderless Knowledge : Understanding the “New” Internationalisation of Research and Higher Education in Norway
this book analyses patterns of internationalisation comprising the national and supranational level, the level of higher ...
Lee mas
Brand Metrics : Measuring Brand Efficacy along the Customer Journey / Jacek Kall
The metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
Lee mas
Branded Content : The Fateful Merging of Media and Marketing / Jonathan Hardy
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
Lee mas
Brands and Consumers : A Research Overview / Jaywant Singh, Benedetta Crisafulli
This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lee mas
Bringing the Jobless into Work?
Over the last decade, many industrialized countries shifted from passive unemployment and welfare benefit regimes and traditional ...
Lee mas
Build To Order : The Road to the 5-Day Car
Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Lee mas
Business Ethics : Methods and Application / Christian Becker
Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Lee masBusiness Plan : Telepherique Du Bludan أسامة عرفات ؛ عمار العظمة ؛ رومانس قاروط ؛ إشراف د. جهاد يعقوب
Telepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
Lee mas
Business Success in China
In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lee mas
Canadian Semantic Web
This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
Lee mas
Capital Markets, Globalization, and Economic Development
The progression of globalization is having profound effects on the capital markets and economic development. The major issues ...
Lee mas
Challenges for Central Banks in an Enlarged EMU
In this book, a set of internationally renowned economists from both sides of the Atlantic analyse the challenges that lie ...
Lee mas
