50 Years of EU Economic Dynamics
On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
Lee mas
A Theory of Marketing
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas
A Trading Desk View of Market Quality
"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
Lee mas
A Twenty-First Century Guide to Aldersonian Marketing Thought
The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lee masAI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lee mas
AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King
Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee mas
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee mas
Absolute Essentials of Business Behavioural Ethics / Nina Seppala
Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lee mas
Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick
Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lee mas
Accelerated GWT : Building Enterprise Google Web Toolkit Applications
Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lee mas
Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza
Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee mas
Active Labor Market Policies in Europe
Measures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
Lee mas
Adaptive Agents and Multi-Agent Systems III. Adaptation and Multi-Agent Learning : 5th, 6th, and 7th European Symposium, ALAMAS 2005-2007 on Adaptive and Learning Agents and Multi-Agent Systems, Revised Selected Papers
This book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
Lee mas
Adaptive Bidding in Single-Sided Auctions under Uncertainty
In the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
Lee mas
Adaptive Information Systems and Modelling in Economics and Management Science
Learning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lee mas
Advanced Data Mining and Applications (vol. # 3584)
This book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
Lee mas
Advanced Introduction to Marketing Strategy / George S. Day
Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee mas
Advanced REIT Portfolio Optimization : Innovative Tools for Risk Management / W. Brent Lindquist,
This book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
Lee mas
Advances in Artificial Economics
Perceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
Lee mas
Advances in Data Mining
This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lee mas
