Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
Lee mas
Roger Moser analyses the relationships between business priorities and PSM strategy and shows in detail how business strategies ...
Lee mas
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold ...
Lee mas
In Strategic Risk Management: Designing Portfolios and Managing Risk, Campbell R. Harvey, Sandy Rattray, and Otto Van Hemert ...
Lee mas
More and more often practitioners in process industry have to adapt their global production networks to changes in the competitive ...
Lee mas
This book gives unique insights into the Supply Chain Event Management (SCEM) of world-leading companies. Aims, methods, ...
Lee mas
Presents a comprehensive analysis of the problems of adaptation of traditional and new methods of operational and project ...
Lee mas
The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical ...
Lee mas
The impressive development of the finance literature with its emphasis on asset pricing and the formal modeling of incentive ...
Lee mas
Provides concrete tips for the successful organization of software tests. Because: Planning and conception in advance are ...
Lee mas
Being one of the biggest transition markets, Russia plays an increasing role within the global economy. Non-Russian firms ...
Lee mas
Researchers in data management have recently recognized the importance of a new class of data-intensive applications that ...
Lee mas
Provides the tools to maintain and rebuild the interaction between architecture and public space. Despite the best intentions ...
Lee masThe study aims to discuss the importance of liquidity and how to manage it for banks and to identify the risks to which the ...
Lee mas
This guide to structural assessment and restoration of masonry monuments and historical buildings outlines the techniques, ...
Lee mas
Knowledge, learning, and memory are major concepts in management science and organization theory. First and foremost, they ...
Lee mas
From 1968 onwards Sturdevant's Art & Science of Operative Dentistry has been the foundational text on operative dentistry ...
Lee mas
Success Factors of Corporate Spin-Offs was designed to meet these demands by analysing the success factors of Corporate ...
Lee mas
Drawing on a database of 107 university spin-offs whose founders participated in structured face-to-face interviews, Manoj ...
Lee mas
Covers the following three key areas: Product management: positioning, core competencies and organizational integration Product ...
Lee mas