On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...
Lee masMarketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lee mas"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...
Lee masThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lee masAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lee masPresents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...
Lee masShows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee masBehavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lee masExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lee masAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lee masSheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...
Lee masMeasures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...
Lee masThis book contains selected and revised papers of the European Symposium on Adaptive and Learning Agents and Multi-Agent ...
Lee masIn the last years electronic markets, especially online auctions, have become very popular and received more and more attention ...
Lee masLearning and adaption are key features of "real economies". Studying interesting real phenomena like innovation, industry ...
Lee masThis book constitutes the refereed proceedings of the First International Conference on Advanced Data Mining and Applications, ...
Lee masPresents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...
Lee masThis book provides an investor-friendly presentation of the premises and applications of the quantitative finance models ...
Lee masPerceiving the economy as a complex dynamic system, generates a need for new tools for its study. As a constructive simulation ...
Lee masThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lee mas