Electronic Books

Total Books: 1521 - 1540 /1641

Marcus Heidmann explores the role of management accounting systems (MAS) in strategic sensemaking. Based on cognitive theories, ...

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

Learning to be an effective leader requires a deep personal transformation, which is not easy. This text provides guidelines ...

Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...

The author offers an analysis of key challenges facing the Saudi economy, including the potential costs and benefits of privatization, ...

A little over a decade has passed since the release of the ?rst Netscape browser. In 1995,the World Wide Web was viewedlargelyas ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

The Simplicity Principle challenges the assumption that all things that are complex have to stay that way. It helps keep ...

Florian Frensch investigates which individual characteristics of employees and which dyadic factors of relationship partners ...

This volume is a collection of my essays on Gustav von Schmoller (1838– 1917), Max Weber (1864–1920), and Joseph Alois ...

The book explore entrepreneurship through the lens of human behaviour. Creative vision, drive, reflection, action, passion, ...

Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...

The call for a reform got momentum since many Member States of the euro area broke the regulations of the pact at least once. ...

The book begins with three sweeping essays by Nobel laureates Kenneth Arrow (in one of his last published works), Amartya ...

Written by specialist coach and consultant Dr Amina Aitsi-Selmi, this book builds on her years of experience as a physician, ...

The recent past shows a growing interest in cultural specificities. This new-found focus has its origin in reports about ...

This book is focused on the challenges to implement sustainability in diverse contexts such as agribusiness, natural resource ...

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...

Total Books: 1521 - 1540 /1641