Electronic Books

Total Books: 141 - 160 /244

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and ...

Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...

This book examines the aspects of prevention, mitigation, and management of environmental hazards and disasters from an international ...

This book provides basic tools for learning how to model in mathematical programming, from models without much complexity ...

Introduces systems science as an entry point to present a basic introduction to research models and methods in management ...

This book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges ...

It is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin ...

Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...

Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live ...

Provides in-depth guidance on how to use multi-criteria decision analysis methods for risk assessment and risk management. ...

The book contributes to the scientific basis for future land development strategies and helps supporting land use decision ...

This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...

Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

The main emphasis of the book is on modelling business-related scenarios and the generation of decision alternatives. Fully ...

Total Books: 141 - 160 /244