Electronic Books

Total Books: 1261 - 1280 /2225

India’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

This book constitutes the thoroughly refereed post-workshop proceedings of the joint AAMAS 2006 International Workshops on ...

Provides a comprehensive overview of core elements of restorative adult and paediatric dentistry that students will need ...

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

The implementation of material flow management offers enterprises a high potential for realizing new economic competitive ...

This volume contains the proceedings of the Fourth International Conference on Mathematical Knowledge Management MKM 2005 ...

This book constitutes the refereed proceedings of the 5th International Conference on Mathematical Knowledge Management, ...

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Total Books: 1261 - 1280 /2225