Electronic Books

Total Books: 9501 - 9520 /17100

This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and ...

As the title suggests, a fundamental challenge of this branch of international maritime law is to achieve a balance between ...

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Total Books: 9501 - 9520 /17100