Book Details


The End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil

Publication year: 2021

ISBN: 9781398601345

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In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

Subject: Marketing & Communications, Marketing, Marketing - Technological innovations, Internet marketing