Electronic Books

Total Books: 3181 - 3200 /5636

In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...

this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

After having a wide look over similar and competitive universities it seems that there is a large number of students who ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

This book provides a comprehensive, self-contained and up-to-date treatment of the main topics in the theory of option pricing. ...

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

This book reveals exciting early Christian evidence that Mary was remembered as a powerful role model for women leaders—women ...

This monograph firstly provides a detailed description of the constitutive equation of masonry-like materials, clearly setting ...

Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. ...

Mass customization is an emerging paradigm that is gathering a growing interest in many different industrial fields. The ...

Mass immunization is the blitzkrieg of vaccination practice. It serves to rapidly protect populations, both because of the ...

Total Books: 3181 - 3200 /5636