Electronic Books

Total Books: 2841 - 2860 /4802

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...

The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

Markov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...

This comprehensive introduction to the Markov modeling framework describes the underlying theoretical concepts - covering ...

This book presents the first detailed study of one of the most important masterpieces of Renaissance cartography, Martin ...

This book provides a comprehensive, self-contained and up-to-date treatment of the main topics in the theory of option pricing. ...

Introduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...

The present book combines three main aspects: five major mass extinctions; contributions on some other minor extinctions; ...

MASS TERMS, COUNT TERMS, AND SORTAL TERMS Central examples of mass terms are easy to come by. 'Water', 'smoke', 'gold', ...

This book originates from the First International Workshop on Massively Multi-Agent Systems, MMAS 2004, held in Kyoto, Japan ...

This book constitutes the thoroughly refereed post-workshop proceedings of the joint AAMAS 2006 International Workshops on ...

Provides a comprehensive overview of core elements of restorative adult and paediatric dentistry that students will need ...

This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...

Total Books: 2841 - 2860 /4802