Electronic Books

Total Books: 21 - 40 /45

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Research and development of autonomics have come a long way, and we are delighted to present the proceedings of the 3rd IEEE ...

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...

The latest edition of Personal Finance After 50 For Dummies details what you need to know—making it the perfect book to ...

It first discusses research concerning the nature of mathematical giftedness, including theoretical frameworks and methodologies ...

Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...

The use of non-standard technologies such as superconductivity, cryogenics and radiofrequency pose challenges for the safe ...

Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...

The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical ...

This book consists of essays written by Kishore Mahbubani to explore the challenges and dilemmas faced by the West and Asia ...

Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals ...

The book includes surveys, questionnaires, and worksheets to help readers understand and apply the critical steps affecting ...

This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...

The random-cluster model has emerged in recent years as a key tool in the mathematical study of ferromagnetism. It may be ...

The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

Total Books: 21 - 40 /45