Book Details


Paid Attention : Innovative Advertising for a Digital World / Faris Yakob

Publication year: 2021

ISBN: 9781398602502

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Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.

Subject: Marketing & Communications, Advertising, Ecommerce