Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
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Contractual Management offers a holistic approach to managerial decision-making based on contracts or business processes ...
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Provides a comprehensive overview of corporate social responsibility (CSR) and its practical applications. In addition to ...
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This textbook on international business integrates the academic study of international trade and foreign direct investment ...
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Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
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Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
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Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
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This book reviews research studies on the comparability of financial reporting at a global level as well as highlights empirical ...
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Unravels and provides business managers and scholars with new development in managing the ever-increasing global and advance ...
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International Corporate Finance offers thorough coverage of the international monetary system, international financing, foreign ...
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The workbook offers an opportunity to test your understanding of the standards and mechanics of financial reporting and makes ...
Continue readingInternational Management: Culture, Strategy, and Behavior reflect new and emerging developments influencing international ...
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During the last 25 year, the neoclassical Heckscher-Ohlin trade theory has been extended to the ‘new’ trade theory by ...
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Explores how organisations need to manage their innovation processes in order to compete in the global marketplace. Innovation ...
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This book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance ...
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The eleventh edition of Multinational Financial Management is a comprehensive survey of the essential areas of the international ...
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This unique book features a selection of Living Cases on Corporate Governance, which were developed and compiled by chairpersons, ...
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E-business integration is a vision we have developed over a long period of time. As we have worked in business practice for ...
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This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
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Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
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