Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Continue readingThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Continue readingChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
Continue readingProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
Continue readingOffers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Continue readingFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
Continue readingA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Continue readingThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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