Electronic Books

Total Books: 1 - 16 /16
Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

Continue reading
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

Continue reading
Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

Continue reading
Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

Continue reading
Essays on congruence theory in marketing : Special focus on digital products and webstores / Robér Rollin

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...

Continue reading
European Water Law and Hydropolitics

provides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...

Continue reading
Future tech : how to capture value from disruptive industry trends / Trond Arne Undheim

Amazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...

Continue reading
Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers / Young-A Lee

Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...

Continue reading
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Continue reading
Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

Continue reading
Swiss Energy Governance : Political, Economic and Legal Challenges and Opportunities in the Energy Transition

This book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...

Continue reading
The Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools محمد ماهر أحمد أبو أرشيد ؛ غزل عبد الحليم كنج ؛ إشراف د. ليلاس اللحام

The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...

Continue reading
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

Continue reading
The Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need / Chris Ategeka

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...

Continue reading
The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein

Drive revenue and grow your business by using the powerful concept of scarcity.

Continue reading
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Continue reading
Total Books: 1 - 16 /16