Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
WeiterlesenConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
WeiterlesenHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
WeiterlesenIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
WeiterlesenThe role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption ...
WeiterlesenProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
WeiterlesenContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
WeiterlesenCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
WeiterlesenCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
WeiterlesenThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
WeiterlesenCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
WeiterlesenThis practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
WeiterlesenCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
WeiterlesenThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
WeiterlesenJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
WeiterlesenCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
WeiterlesenThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
WeiterlesenDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
WeiterlesenDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
WeiterlesenDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
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