Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Publication year: 2022
: 9780367430368
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.
: Business, Marketing, Product Design, Retail Marketing, Marketing Research, Strategic Management, Printing, Packaging & Reprographic, Industry
