Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
WeiterlesenBefore AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
WeiterlesenProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
WeiterlesenIn Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
WeiterlesenBig Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, ...
WeiterlesenThe metrics covered in the book correspond with the customer journey, moving through measuring brand awareness, consideration ...
WeiterlesenThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines ...
WeiterlesenThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
WeiterlesenBuild To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
WeiterlesenBusiness Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
WeiterlesenTelepherique Du Bludan is one of the most prominent tourist attractions that targets tourists and visitors from all over ...
WeiterlesenThis book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
WeiterlesenAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
WeiterlesenThis book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
WeiterlesenCollaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
WeiterlesenCommoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
WeiterlesenIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
WeiterlesenComputer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
WeiterlesenThis handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
WeiterlesenA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Weiterlesen