Publication year: 2023
: 9780429263965
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty.
: Business, Marketing, Economics, Finance, Business & Industry, Management and Accounting, Services Marketing, Customer Service Marketing