This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
WeiterlesenThis book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...
WeiterlesenThis book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...
WeiterlesenCovers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
WeiterlesenCombines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...
WeiterlesenAims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
WeiterlesenThe Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...
WeiterlesenIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
WeiterlesenProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
WeiterlesenA practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...
WeiterlesenWhen I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...
WeiterlesenIn recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...
WeiterlesenChapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...
WeiterlesenProvides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...
WeiterlesenAt the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...
WeiterlesenLEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...
WeiterlesenCompanies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...
WeiterlesenIn Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
WeiterlesenThe book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...
WeiterlesenUse of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...
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