Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal
Publication year: 2022
: 1264157444
Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers and enhancing their shopping experience Issues involved in providing a seamless multichannel experience for customers Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions E94Impact of globalization on the retail industry
