Electronic Books

Total Books: 1 - 20 /26

Ambient Intelligence

This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...

Ambient Intelligence

This book presented sections on mobility and sensing, applications of AmI, activity and location sensing, AmI and artificial ...

Ambient Intelligence : European Conference, AmI 2008, Nuremberg, Germany, November 19-22, 2008. Proceedings

This book constitutes the refereed proceedings of the Second European Conference on Ambient Intelligence, AmI 2008, held ...

B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann

Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...

Business Ethics from the 19th Century to Today : An Economist's View / David George Surdam

Combines elements of economic and business history to study business ethics from the nineteenth century to today. It concentrates ...

Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin

Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...

Consumer Driven Electronic Transformation

The Symposia have become important, unique - casions in the international calendar of business research. The papers c- lected ...

Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

Designing Commercial Interiors, 3rd Edition / Christine M. Piotrowski

A practical, comprehensive resource for commercial interior design Designing Commercial Interiors is the industry standard ...

Dynamic Trip Modelling

When I looked for a new application, I realised that shopping centre demand could be like a longitudinal wave, governed by ...

Event-Driven Mobile Financial Information Services

In recent years, mobile applications and technologies have become valuable for many companies and their customers. This ongoing ...

Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Chapters explore core topics such as brand management, sustainability, digital marketing, analytics and data science. Covering ...

Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah

Provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the ...

Global RFID : The Value of the EPCglobal Network for Supply Chain Management

At the same time, I was a junior Brand Manager at Procter & Gamble w- ried about a much more mundane problem: how to keep ...

Legal Programming

LEGAL PROGRAMMING: Designing Legally Compliant RFID and Software Agent Architectures for Retail Processes and Beyond provides ...

Managing Sustainability : Perspectives From Retailing and Services / Beatrice Luceri, Elisa Martinelli

Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic ...

Mathematical Models of Distribution Channels

In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...

Networked RFID : Systems, Software and Services

The book begins with a quick introduction to RFID basics and then discusses the various elements of the topic, using applications ...

Retailing Management / Michael Levy, Barton Weitz, Dhruv Grewal

Use of big data and analytical methods for decision making Social media and mobile channels for communicating with customers ...

Total Books: 1 - 20 /26