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A Theory of Marketing : Outline of a Social Systems Perspective
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
A short guide to clinical pharmacokinetics
Consists of seven chapters that cover various aspects of pharmacokinetics and its clinical applications. The chapters are structured to provide clear objectives and keywords are bolded throughout the text to facilitate understanding. The topics covered include the significance of pharmacokinetics in clinical practice, factors affecting pharmacokinetic parameters, pharmacokinetic drug interactions, therapeutic drug monitoring, dosage adjustment in different population groups, the influence of hepatic diseases on pharmacokinetics and the impact of pharmacogenomics on pharmacokinetics and pharmacodynamics.
A Short Course in Geology for Civil Engineers
Explains the process of ground formation - what it is made of and how it behaves as an engineering material. This enables the civil engineer to work from a few first principles to determine if the ground is an asset or a hazard. It focuses on the tectonic plate mechanisms that give rise to the geology of our planet and describes the way these create hazards such as volcanic eruptions, earthquakes and tsunamis. The authors state that groundwater can be both a resource and a hazard and through this book they provide an overview of the origins of geomaterials.
A Rosicrucian Utopia in Eighteenth-Century Russia : The Masonic Circle of N.I. Novikov
The author undertakes an investigation into the history of Russian Freemasonry that has not been attempted previously. Her premise is that the Russian Enlightenment shows peculiar features, which prevent the application of the interpretative framework commonly used for the history of western thought. The author deals with the development of early Russian masonry, the formation of the Novikov circle in Moscow, the ‘programme’ of Rosicrucianism and the character of its Russian variant and, finally, the clash between the Rosicrucians and the State. The author concludes that the defenders of the Ancien Régime were not wrong. In fact the democratic behaviour, the critical attitude, the practice of participation, the freedom of thought, the tolerance for the diversity, the search for a direct communication with the divinity.
A Reappraisal of the Ascending Systems in Man, with Emphasis on the Medial Lemniscus
Based on material assembled by Dr Jaap HR Schoen who was one of the few neuroanatomists to apply the Nauta method to human material. Gaining insight in the consequences of longitudinal damage to the human spinal cord is necessary before reimplantation of the avulsed rootlets or an autologous transplant can be performed in man.
A Primer for the Exercise and Nutrition Sciences : Thermodynamics, Bioenergetics, Metabolism
Provides a fresh approach to the study of energy expenditure by introducing the latest concepts in open system thermodynamics and cellular to whole-body energy exchange. A journey is undertaken by the reader, beginning with what energy is and where the energy in glucose is found, and ending with the concept of high versus low intensity exercise in augmenting weight loss.
A Practical Programming Model for the Multi-Core Era ; 3rd International Workshop on OpenMP, IWOMP 2007, Beijing, China, June 3-7, 2007 Proceedings
This book constitutes the thoroughly refereed post-workshop proceedings of the Third International Workshop on OpenMP, IWOMP 2007, held in Beijing, China, in June 2007.The 14 revised full papers and 8 revised short papers presented were carefully reviewed and selected from 28 submissions. The papers address all topics related to OpenMP, such as OpenMP performance analysis and modeling, OpenMP performance and correctness tools and proposed OpenMP extensions, as well as applications in various domains, e.g., scientific computation, video games, computer graphics, multimedia, information retrieval, optimization, text processing, data mining, finance, signal and image processing, and numerical solvers.
A Portrait of State-of-the-Art Research at the Technical University of Lisbon
This book contains the edited version of the invited lectures that were delivered by prominent researchers at UTL. This book brings together in a review manner a comprehensive summary of high quality research contri- tions across basic and applied sciences. The contributing papers are organized around the following major areas: – Emergent areas (Nanosciences, Quantic Computations and Infor- tion, Risk and Volatility in Financial Markets); – Basic Sciences (Mathematics, Physics, Chemistry and Materials); – Social Sciences, Economics and Management Sciences; – Life Sciences and Biotechnology; – Engineering and Technologies – Nature, Environment and Sustainability; – Public Health, Food Quality and Safety; – Health and Sport Sciences; – Urbanism, Transports, Architecture, Arts and Design.
A Personal History of Nuclear Medicine
In A Personal History of Nuclear Medicine, Dr. Henry N. Wagner, Jr. outlines his significant contribution to the field of nuclear medicine over the past half-century, while also discussing the hurdles that the field faced in becoming a major component of modern medical practice. Further, the author explores challenges within the academic and medical establishments, which have often been known for resisting change
A new deal for an effective European research policy : The design and impacts of the 7th Framework programme
It underlines an important truth: that science has always advanced most rapidly when it is a collective endeavour, with a strong circulation of knowledge.This book will show how the new Framework Programme was put together and explain why it took the shape it did. It will also set out its potential impacts and the conditions necessary for it to be a success.
A Legacy for Living Systems : Gregory Bateson as Precursor to Biosemiotics
This book represents a major attempt to revise this deficiency. Scholars from ecology, biochemistry, evolutionary biology, cognitive science, anthropology and philosophy discuss how Bateson's thinking might lead to a fruitful reframing of central problems in modern science. Most important perhaps, Bateson's bioanthropology is shown to play a key role in developing the set of ideas explored in the new field of biosemiotics. The idea that organismic life is indeed basically semiotic or communicative lies at the heart of the biosemiotic approach to the study of life.The only book of its kind, this volume provides a key resource for the quickly-growing substratum of scholars in the biosciences, philosophy and medicine who are seeking an elegant new approach to exploring highly complex systems.
A Language of Contemporary Architecture : An Index of Topology and Typology
Provides an index of ideas, theories, projects, and definitions that string into a methodology for evaluating the contemporary language of architecture described as “contemporism” through a review of topology (form) and typology (system and elements). Trying to answer the postmodern question of how to move beyond modernism through a thread of architectural styles that tried to respond to deficiencies from the modern promise and contextual changes. Yet, the question remains, should this ongoing struggle to move beyond modernism be a stylistic battle? Has the present architectural practice ever left the modernist tendencies, and is there a structure for a contemporary language in architecture?. Presents a collection of highly illustrated projects that have worked under these parameters to break away from modernism in order to present a holistic integration of topology and typology as a language for “contemporism.” The index is illustrated with individual spreads, which can be read sequentially or independently, and encourages the reader to make their own connections. It also includes interviews and contributions from Toyo Ito, Anthony Vidler, Ben van Berkel, Christian Kerez, and Greg Lynn.
A History of Male Psychological Disorders in Britain, 1945–1980
Explores the under-researched history of male mental illness from the mid-twentieth century. It argues that statistics suggesting women have been more vulnerable to depression and anxiety are misleading since they underplay a host of alternative presentations of 'distress' more common in men.
A History of Limb Amputation
This book traces humanity’s long experience of natural amputations due to congenital absence, disease, frostbite, toxins, domestic and wild animal trauma, and for non-medical reasons related to punitive, ritual, and legal actions, ultimately leading to the development of elective surgical amputation. While the evolution of surgical techniques forms a major chapter in the book, many ancillary problems are addressed including the control of hemorrhage and infection, the approach to pain relief, the development of suitable instruments and equipment, and the invention of prostheses, all suitably illuminated with case histories and relevant illustrations. In addition, alternative procedures designed to avoid amputation, increasingly important in the last two centuries, are debated, and factors associated with self-amputation in extremis, not rare according to press reports, are also examined. A separate chapter considers the philosophy and interpretations of society, patients, and surgeons faced with amputation, particularly before anesthesia.
A handful of happiness herbs
Depression is a multifactorial disorder that affects millions of people worldwide, and none of the currently available therapeutics can completely cure it. Thus, there is a need for developing novel, potent, and safer agents. Recent medicinal chemistry findings on the structure and function of the serotonin 2A (5-HT2A) receptor facilitated design and discovery of novel compounds with antidepressant action. The consumption of cocoa-based products rich in bioactive compounds can be related to decreased risk in coronary heart problems, hypertension, diabetes, and depression...
A handbook of medical laboratory technology
Thoroughly revised and updated, manual as well as automatic methods have been incorporated into this edition. Special techniques in the field of histocytochemistry have also been added. Ever since the publication of the first edition in 1987, this book is continously in demand and has been appreciated both in India and abraod.
A Guide to Sustainable Corporate Responsibility : From Theory to Action
Discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability and demands corporate responsibility. Beginning with the historical development of corporate responsibility, this book moves from academic theory to practical application. It points to ways in which companies can successfully manage their transition to a more responsible, sustainable way of doing business, common mistakes to avoid and how the UN Sustainable Development Goals are integral to any sustainability transformation.
A Guide to Methods in the Biomedical Sciences
A Guide to Methods in the Biomedical Sciences gives a basic description of common methods used in research. This is not intended to be a methods book. Rather, it is intended to be a book that outlines the purpose of the methods described, their limitations and provide alternative approaches as appropriate. Thousands of methods have been developed in the various biomedical disciplines and those covered in this book represent the basic, essential and most widely used methods in several different disciplines. The historical background (including some interesting anecdotes) leading to the development of ground-breaking techniques are described, especially those that significantly advanced the field of biomedical research. Advances that earned their inventors prestigious Nobel Prizes are emphasized. The book is divided into six sections, highlighting selected methods in protein chemistry, nucleic acids, recombinant DNA technology (including forensic based methods), antibody-based techniques, microscopy and imaging, and the use of animals in biomedical sciences.
A compendium of principles and practice of laser biophotonics in oral medicine
The application of photonics technologies and principles to medicine and life sciences is known as biophotonics. Laser is one of the most important inventions of the twentieth century in biophotonic technology. This book a concise but comprehensive body of information, written in a simple tone, attempting to cruise the readers' vision through every perspective, to seek objective information on all aspects of the instrument and its uses, fostering a preliminary step towards efficient laser diagnosis and therapy.
A comparison between ovate pontic and modified ridge-lap pontic
Aims to explore the differences in aesthetic, hygienic, and functional aspects of replacing missing anterior teeth using various pontic designs, with a particular focus on the ovate pontic design with a focus on the different stages needed for a pontic design placement on a ridge missing either a single or multiple teeth and the procedures needed to condition the soft tissues surrounding the prothesis.
