Electronic Books

Total Books: 181 - 200 /283

Net-Centric Approaches to Intelligence and National Security

Net-Centric Approaches to Intelligence and National Security considers the web architectures and recent developments that ...

Network Models and Optimization : Multiobjective Genetic Algorithm Approach

Network Models and Optimization: Multiobjective Genetic Algorithm Approach extensively covers algorithms and applications, ...

Networked RFID Systems and Lightweight Cryptography : Raising Barriers to Product Counterfeiting

This book considers the methods used by illicit manufactures and traders to introduce counterfeit goods into the supply chain, ...

Neuroeconomia, Neuromarketing e Processi Decisionali

The book covers a sector, that of the application of modern neuroscience techniques to the fields of economics and marketing, ...

New Frontiers in Environmental and Social Labeling

The attractiveness of product labeling stems from their voluntary nature to achieve environmental and social goals. It is ...

Next Generation Supply Chains A Roadmap for Research and Innovation

This book explores supply chains strategies to help companies face challenges such as societal emergency, digitalization, ...

Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido

Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...

Oil and Security : A World Beyond Petroleum

This book examines the economic impact of changes in the global demand and supply for fossil fuels both on the major producers ...

Online Marketing / Ralf T. Kreutzer

Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...

Ontology Management : Semantic Web, Semantic Web Services, and Business Applications

This volume describes relevant tasks, practical and theoretical challenges, limitations and methodologies, plus available ...

Ontology Matching

Euzenat and Shvaiko’s book is devoted to ontology matching as a solution to the semantic heterogeneity problem faced by ...

PHP Solutions : Dynamic Web Design Made Easy

PHP and the MySQL database are deservedly the most popular combination for creating dynamic websites. They're free, easy ...

Paid Attention : Innovative Advertising for a Digital World / Faris Yakob

Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...

Past, Present & Future of Research in the Information Society

Past, Present and Future of Research in the Information Society examines the role of research and the production of knowledge ...

Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands / Wioleta Kucharska

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute ...

Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales / Alex Goldfayn

In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, ...

Podcast Solutions

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, ...

Practical Apache Struts2 Web 2.0 Projects

Apache Struts has long provided Java developers with a powerful framework for building extensible, maintainable web applications. ...

Principles of marketing / Lloyd C Harris; Philip Kotler; Gary Armstrong; Hongwei He

Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social ...

Principles of marketing / Philip Kotler, Gary Armstrong

Helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make ...

Total Books: 181 - 200 /283