Principles of marketing / Lloyd C Harris; Philip Kotler; Gary Armstrong; Hongwei He
Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social ...
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Principles of marketing / Philip Kotler, Gary Armstrong
Helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make ...
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Pro CSS and HTML Design Patterns
Pro CSS and HTML Design Patterns is a reference book and a cookbook on how to style web pages using CSS and XHTML. It contains ...
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Product Management in Practice : A Practical, Tactical Guide for Your First Day and Every Day After / Matt LeMay
With this book, you'll learn: • What the day-to-day work of product management entails--and how to excel at it • Why ...
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Product Reliability : Specification and Performance
Product Reliability develops a framework which links reliability specifications and product performance in the context of ...
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Production Planning in Production Networks : Models for Medium and Short-term Planning
Production Planning in Production Networks addresses production planning problems in distributed manufacturing networks from ...
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Project Management : It's All Bollocks! The Complete Exposure of the World of, and the Value of, Project Management / Susie Palmer-Trew, Peter Taylor
The project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...
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Public Leadership Ethics : A Management Approach / J. Patrick Dobel
Designed to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...
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Public Opinion Polling in a Globalized World
Social research and opinion polls give people the opportunity to express their views regularly on different topics and provide ...
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age / Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
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Qualitative Marketing Research : Understanding Consumer Behaviour / Dominika Maison
A perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
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Quality-of-Life Research in Chinese, Western and Global Contexts
The majority of studies on the quality of life have been conducted in Western contexts and are based on Western participants. ...
Lire la suiteQuestionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research / Kate BoltonIan Brace
Provides a toolkit to structure, compose and design questionnaires for business application Delivers an accessible guide ...
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Retailing in the 21st Century
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...
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Rethinking Project Management for a Dynamic and Digital World / Darren Dalcher
Brings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
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Risk Management in Small and Medium Enterprises / Chiara Crovini
Offers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
Lire la suiteScarcity Marketing: Impact of Limited-Edition Packaging on Purchase Intentions in The Syrian Market سارة محمد عبد الكريم شاهين الخطيب ؛ شام عبد الرحمن عبد الرحمن ؛ غزل كمال عمارة ؛ إشراف د. سامر عباس
The Syrian market have relied on the basic scarcity product tactics, but creativity and uniqueness have become more in need, ...
Lire la suiteSelling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers / Jeb Blount
In Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers, celebrated sales ...
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Semantic Service Provisioning
This book introduces advanced concepts in service provisioning and service engineering, including semantic concepts, dynamic ...
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Semantic Web Services
Semantic Web services combine Web services communication technology with the intelligent processing of ontology-based metadata ...
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