Non-Fungible Tokens (NFTs) : Examining the Impact on Consumers and Marketing Strategies / Andrea Sestino, Gianluigi Guido
Publication year: 2022
ISBN: 978-3-031-07203-1
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Focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product.
Subject: Business, Management, Business and Management, Marketing, Innovation and Technology Management, Blockchain, Fashion, Consumer behaviour, Technology, Consumption, Digital marketing
