Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
Publication year: 2022
ISBN: 9781292404813
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The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
Subject: Business, Marketing, Marketing Gestion, Marketing Management, Consumer behavior, Internet marketing
