Experience-Based Communication
Publication year: 2008
ISBN: 978-3-540-78713-6
Internet Resource: Please Login to download book
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers. This book teaches you how to architect the way your company is experienced at every real-life touchpoint. How to use physical meetings and locations to create an affinity with a given market segment. And how to engage your audience mentally, physically and socially in order to transform them into loyal customers and willing ambassadors.
Subject: Business and Economics, Architecture, CEO, Corporate Communication, Direct Marketing, Event Management, Import, Marketing Strategy, Meetings, business, communication, management, meeting, organization
