Electronic Books

Total Books: 9821 - 9840 /17632

Maritime Archaeology and Social Relations

This book goes beyond a descriptive analysis of wrecks by exploring them and their cargoes as embodiments of 18th century ...

Maritime Spatial Planning

This book is the first comprehensive overview of maritime spatial planning. Situated at the intersection between theory and ...

Maritime Work Law Fundamentals: Responsible Shipowners, Reliable Seafarers

As the title suggests, a fundamental challenge of this branch of international maritime law is to achieve a balance between ...

Markell & Voge's Medical Parasitology / john & petri

An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...

Market Engineering Insights from Two Decades of Research on Markets and Information

This book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...

Market Entry Strategies in Eastern Europe in the Context of the European Union

The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...

Market Momentum: Theory and Practice / Stephen Satchell, Andrew Grant

Market Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...

Market Segmentation Analysis

This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...

Market-Conform Valuation of Options

we will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...

Market-Consistent Actuarial Valuation

It is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...

Marketing / Roger A. Kerin, Steven W. Hartley

Expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...

Marketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...

Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi

Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...

Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson

Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...

Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith

Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...

Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson

You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...

Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge

Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...

Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany

Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...

Total Books: 9821 - 9840 /17632