The Palgrave Handbook of Family Policy
This handbook provides a multilevel view on family policies, combining insights on family policy outcomes at different levels ...
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The Poetics of Arabian Suqs : A Hermeneutic Reading of the Development of Arabian Sūqs from the Pre-Islamic Era to Present / Jasmine Shahin
Investigates the history of Arabian sūqs from their pre-Islamic beginnings to the present. Collecting evidence from archaeological ...
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The Politics of Exchange Rates in Developing Countries
This book considers the issue of exchange rate policymaking from a political economy perspective. It illustrates both theoretically ...
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The Power of Humility in Leadership : Influencing as a Role Model / Franziska Frank
To many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...
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The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline / Danilo Zatta
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...
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The Production Manager's Toolkit : Successful Production Management in Theatre and Performing Arts / Cary Gillett, Jay Sheehan
Discusses management techniques, communication skills, and relationship building tactics to become effective and successful ...
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The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
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The Statistical Mechanics of Financial Markets
The random-walk technique, well known in physics, is also the basic model in finance, upon which are built, for example, ...
Lire la suiteThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
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The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
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The Waste Market
The Waste Market undertakes the interesting task of examining the creative ways in which a handful of European countries, ...
Lire la suiteThe effect of advertising on consumer purchasing behavior using social media تسنيم محمد وائل الحموي الجغصي ؛ إشراف د. سامر عباس
The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
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The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
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