The Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools محمد ماهر أحمد أبو أرشيد ؛ غزل عبد الحليم كنج ؛ إشراف د. ليلاس اللحام
The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...
Lire la suiteThe Effects of Guerrilla Marketing On Consumer behavior ريما أرسلان ؛ عمرو باسل الغزي ؛ رضا حربا ؛ إشراف د. سامر عباس
The purpose of this research is to explore how the use of guerrilla marketing affects consumer behavior in terms of brand ...
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The Employment Effects of Technological Change : Heterogenous Labor, Wage Inequality and Unemployment
This book provides an empirical and theoretical examination of the short- and medium run impacts of technological advances ...
Lire la suiteThe End of Marketing : Humanizing Your Brand in the Age of Social Media / Carlos Gil
In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged ...
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The Entrepreneurial Society A Reform Strategy for Italy, Germany and the UK
This book is an outcome of the EU’s Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...
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The Entrepreneurial Society
This book builds on the European Union’s (EU) Horizon 2020 project ‘Financial and Institutional Reforms for an Entrepreneurial ...
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The European Labour Market
This book brings together up-to-date findings on the regional dimensions of European labour markets. It provides a conceptual ...
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The Evolution of Monetary Policy and Banking in the US
A concise analysis of the evolution of monetary policy and banking institutions over the past sixty years that stresses the ...
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The Evolutionary Dynamics of Discursive Knowledge Communication-Theoretical Perspectives on an Empirical Philosophy of Science
This book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
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The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden
Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
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The Future European Energy System Renewable Energy, Flexibility Options and Technological Progress
This book analyzes the transition toward a low-carbon energy system in Europe under the aspects of flexibility and technological ...
Lire la suiteThe Future of Financial Systems in the Digital Age : Perspectives from Europe and Japan / Markus HeckelFranz Waldenberger
The increasing capacity of digital networks and computing power, together with the resulting connectivity and availability ...
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The Global Lives of German Migrants Consequences of International Migration Across the Life Course
Based on the German case, this book highlights the increasing flows of migration and the internationalisation of individual ...
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The Illegal Trade of Medicines on Social Media
evaluates the impact of situational crime prevention measures implemented by social media platforms to identifying, blocking, ...
Lire la suiteThe Impact of Market Makers on Liquidity at Bahrain Bourse نديم راغب معمر ؛ روبيرت سامر الأحمر ؛ إشراف د. سليمان موصللي ؛ د. رازي محي الدين
We compare between two types of trading systems at Bahrain Bourse; the first one is called auction trading while the second ...
Lire la suiteThe Impact of The Macroeconomic Variable on Saudi Arabia Stock Market from (2005 – 2019) حسان خير ؛ تمام المغوش ؛ كاترين سلطي صيقلي ؛ همام معروف ؛ إشراف د. واثق أبو عمر
The study aim to examine the relationship between macroeconomic variables and the Saudi Arabia stock market over the period ...
Lire la suiteThe Impact of social media on Syrian Consumer Behavior بلال يحيى نبيل الطباخ ؛ محمد وائل سمير كوجان ؛ شاهين عامر جبارة ؛ إشراف د. فيكتوريا خنوف
The aim of this paper is to empirically research the degree of influence of social media on consumer behavior from a marketing ...
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The Internet of Things : First International Conference, IOT 2008, Zurich, Switzerland, March 26-28, 2008. Proceedings
This volume contains the proceeding softhe Internet of Things (IOT)Conference 2008, the ?rst international conference of ...
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The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant
Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...
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The New NASDAQ Marketplace
The NASDAQ Stock Market has been reengineered in recent years from a competitive dealer market to a modern hybrid. The broader ...
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