The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Publication year: 2021
ISBN: 9781138682788
Internet Resource: Please Login to download book
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
Subject: Business, Marketing, Marketing Research, Research Methods in Management, Business, Management and Marketing, Economics, Finance, Business & Industry
