The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lire la suiteThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
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The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
Lire la suiteThe effect of advertising on consumer purchasing behavior using social media تسنيم محمد وائل الحموي الجغصي ؛ إشراف د. سامر عباس
The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
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The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
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Transformations and Projections in Computer Graphics
Transformations and projections are used extensively in Computer Graphics, a field which is now a part of everyone’s lives ...
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Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...
Lire la suiteUnderstanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with ...
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Vertical Markets and Cooperative Hierarchies
Agricultural cooperatives have strong market positions in agri-food industries, in many countries. In recent decades we have ...
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Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat
Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...
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Warranty Management and Product Manufacture
The aim of warranty management is to achieve the overall business objectives by focussing on both product performance assurance ...
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Web Communities
Web community, defined as a set of Web-based documents with its own logical structure, is a flexible and efficient approach ...
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