Electronic Books

Total Books: 1 - 20 /180

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Active Labor Market Policies in Europe

Measures of Active Labor Market Policy - such as training, wage subsidies, public employment measures, and job search assistance ...

Adaptive and Multilevel Metaheuristics

This volume presents recent advances in the area of adaptativeness in metaheuristic optimization, including up-to-date reviews ...

Advancing Culture of Living with Landslides

This book is open access under a CC BY 4.0 license.This volume contains peer-reviewed papers from the Fourth World Landslide ...

Agility by ARIS Business Process Management

Business Process Management has recently become a real "hype" topic. Too often, however, the technical aspects are being ...

Antecedents of Venture Firms¿ Internationalization

With the continuing dispersion of the global digital network and performance improvements of information and communication ...

B2B Brand Management

Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, ...

Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin

Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...

Botnet Detection : Countering the Largest Security Threat

Botnet Detection: Countering the Largest Security Threat, a contributed volume by world-class leaders in this field, is based ...

Building Supply Chain Excellence in Emerging Economies

How can we manage supply chains well in emerging economies, coordinate information flows with multiple partners, tackle challenges ...

Built on Value : The Huawei Philosophy of Finance Management

This book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...

Business Ethics

The empirical part of the book presents four cases of US, French and Israeli companies, most of them in high-tech, in which ...

Business Success in China

In this book practitioners of international companies are offered valuable insights and lessons from established and successful ...

Cancer du sein avancé : 29es Journées de la Société Française de Sénologie et Pathologie Mammaire (SFSPM) Avignon, 14–16 novembre 2007 = Advanced breast cancer: 29th Days of the French Society of Senology and Breast Pathology (SFSPM) Avignon, November 14–16, 2007

These days are an opportunity to remind and persuade those less convinced that the treatment of this very particular phase ...

Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson

Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...

China’s Gas Development Strategies

This book is open access under a CC BY 4.0 license. This book examines how China can increase the share of natural gas in ...

Community Quality-of-Life Indicators

Offers critical insights into the thriving international field of community indicators, incorporating the experiences of ...

Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

Container Terminals and Automated Transport Systems

Container transportation is the predominant mode of inter-continental cargo traffic. Since container ships and port terminals ...

Total Books: 1 - 20 /180