Electronic Books

Total Books: 161 - 180 /180

The Fundamental Elements of Strategy Concepts, Theories and Cases

This book clarifies confusions of strategy that have existed for nearly 40 years through the core thoughts of three fundamental ...

The Future of Management in an AI World : Redefining Purpose and Strategy in the Fourth Industrial Revolution / Jordi Canals, Franz Heukamp

Containing international insights from leading figures from the world of management and technology, this book addresses the ...

The Information Society in an Enlarged Europe

The book presents a benchmarking study of the 10 new member states and 3 candidate countries of the European Union as compared ...

The Innovation Game

Management and management science mainly treat RandD and innovations as costs or budgets to be managed, an approach that ...

The Lean CFO : Architect of the Lean Management Accounting System / Nicholas S. Katko

This book is not about debits, credits, or accounting theory. It’s about how a chief financial officer (CFO) becomes a ...

The Life Cycle of Entrepreneurial Ventures

The Life Cycle of Entrepreneurial Ventures discusses topical issues in entrepreneurship organized around the various stages ...

The Paradoxical Foundation of Strategic Management

This book offers a systematic critique of the scientific discourse of strategic management. It uncovers scholars' unquestioned ...

The Psychodynamics of Enlightened Leadership Coping with Chaos

This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...

The Silver Market Phenomenon

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...

Toolbox Digital Business : Leadership, Business Models, Technologis and Change / Ralf T. Kreutzer

Provides important guidelines for the digital transformation process and shows how established companies in particular can ...

Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

Transition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future

Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...

Understanding Competitive Advantage

This book is about competitive advantage and how it is created at the company level. Our theoretical starting point is that ...

Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns / Damian Ryan

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging ...

Understanding Values Work Institutional Perspectives in Organizations and Leadership

At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...

Valuation in Life Sciences

This book recognizes that there is no consent on how to apply valuation methodologies in life sciences. One of the complicating ...

Value Creation in Leveraged Buyouts

Over the last years, buyout activity has risen dramatically - especially in Europe - sparking intense public discussion about ...

Video Marketing : Create Engaging Video Campaigns to Drive Brand Growth and Sales / Jon Mowat

Provides step-by-step guidance for creating and activating effective video marketing and measuring its success Shows how ...

Welfare Economics and Social Choice Theory, 2nd Edition

Welfare economics, and social choice theory, are disciplines that blend economics, ethics, political science, and mathematics. Topics ...

When Can Oil Economies Be Deemed Sustainable?

This book questions the stereotype depicting all Gulf (GCC) economies as not sustainable, and starts a critical discussion ...

Total Books: 161 - 180 /180