Electronic Books

Total Books: 1 - 20 /285

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

Absolute Essentials of Business Behavioural Ethics / Nina Seppala

Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...

Absolute Essentials of Business Ethics / Peter Stanwick, Sarah Stanwick

Explores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...

Accelerated GWT : Building Enterprise Google Web Toolkit Applications

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...

Acceptance and Usage of Technology through the Digital User Experience / Nedra Bahri-Ammari, Imene Ben Yahia-Boumaiza

Sheds light on the challenges and solutions for companies when dealing with the online consumer on social media and in the ...

Advanced Introduction to Marketing Strategy / George S. Day

Presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained ...

Advances in Data Mining

This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...

Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings

ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...

Advances in Dynamic Games

This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...

Advances in Management Research : Emerging Challenges and Trends / Debasis Chanda, Amrita Sengupta, Debaditya Mohanti

Provides a wide range of paradigmatic and theoretical substantive research articles in management research.

Advances in Services Innovations

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...

Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze

Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...

Agricultural Value Chains in India : Ensuring Competitiveness, Inclusiveness, Sustainability, Scalability, and Improved Finance

This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...

Artificial Intelligence for Marketing Management / Park Thaichon, Sara Quach

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...

Total Books: 1 - 20 /285