Electronic Books

Total Books: 1 - 20 /179

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...

Accelerated GWT : Building Enterprise Google Web Toolkit Applications

Ajax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...

Advances in Data Mining

This book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...

Advances in Data Mining. Medical Applications, E-Commerce, Marketing, and Theoretical Aspects : 8th Industrial Conference, ICDM 2008 Leipzig, Germany, July 16-18, 2008 Proceedings

ICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...

Advances in Dynamic Games

This book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...

Advances in Services Innovations

The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...

Advancing Strategy through Behavioural Psychology : Create Competitive Advantage in Relentlessly Changing Markets / Pontus Wadström

The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...

Agricultural Value Chains in India : Ensuring Competitiveness, Inclusiveness, Sustainability, Scalability, and Improved Finance

This book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...

Behavioral Interventions for Prevention and Control of Sexually Transmitted Diseases

Before AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...

Benefits Realisation: The Change-Driven Approach to Project Success / Rasmus Rytter

In Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...

Build To Order : The Road to the 5-Day Car

Build To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...

Canadian Semantic Web

This book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...

Collaborative Networks and Their Breeding Environments

This book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...

Collaborative Product and Service Life Cycle Management for a Sustainable World : Proceedings of the 15th ISPE International Conference on Concurrent Engineering (CE2008)

Collaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...

Competition in Marketing

In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...

Computer Applications in Sustainable Forest Management

Computer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...

Conflict Prevention in Project Management : trategies, Methods, Checklists, and Case Studies

This handbook is about the handling of external conflicts in international technical projects written for Project Managers ...

Conjoint Measurement : Methods and Applications

Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...

Total Books: 1 - 20 /179