Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...
Lire la suiteThe book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...
Lire la suiteAI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...
Lire la suiteAjax is a web development technique that takes advantage of JavaScript to display and interact dynamically with information ...
Lire la suiteThis book presents papers describing selected projects on the topic of data mining in fields like e commerce, medicine, and ...
Lire la suiteICDM / MLDM Medaillie (limited edition) Meissner Porcellan, the “White Gold” of King August the Strongest of Saxonia ...
Lire la suiteThis book—an outgrowth of the 10th International Symposium on Dynamic Games—presents current developments of the theory ...
Lire la suiteThe book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management ...
Lire la suiteThe realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital ...
Lire la suiteThis book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability ...
Lire la suiteBefore AIDS, the role of behavioral interventions in preventing transmission of sexually transmitted diseases was acknowledged ...
Lire la suiteIn Benefits Realisation: The Change-Driven Approach to Project Success, renowned benefits realisation expert, speaker, and ...
Lire la suiteBuild To Order: The Road to the 5-Day Car addresses the conceptual and practical aspects for achieving the automotive industry’s ...
Lire la suiteThis book covers a variety of well known topics of interest to practitioners in industry and research scientists. The range ...
Lire la suiteThis book contains selected articles from PRO-VE'05, the sixth working conference on virtual enterprises, which was sponsored ...
Lire la suiteCollaborative Product and Service Life Cycle Management for a Sustainable World gathers together papers from the 15th ISPE ...
Lire la suiteIn her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, ...
Lire la suiteComputer Applications in Sustainable Forest Management presents state-of-the-art computer applications in a variety of specialty ...
Lire la suiteThis handbook is about the handling of external conflicts in international technical projects written for Project Managers ...
Lire la suiteCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
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