Electronic Books

Total Books: 1 - 20 /1658

(R)Evolution

Rob Dekker’s (R)Evolution: Organizations and the Dynamics of the Environment investigates the possible changes needed ...

50 Years of EU Economic Dynamics

On the occasion of the 50th anniversary of the European Union experts present their analyses of historical developments and ...

A Contingency-Based View of Chief Executive Officers¿ Early Warning Behavior

Organizations need to identify risks and chances of environmental changes in order to adapt to or possibly even to influence ...

A Cost Based Approach to Project Management : Planning and Controlling Construction Project Costs /

Illustrates the principles of project management and the essentials of cost planning and control with easy-to-understand ...

A Customer-oriented Manager for B2B Services: Principles and Implementation / Valerie Mathieu

A Customer-oriented Manager for B2B Services provides managers with the knowledge and tools necessary to implement customer ...

A Guide to Business Mathematics / Gerard O'Regan

A guide to using metrics to manage and measure performance, and business economics. Foundations on algebra, number theory, ...

A Guide to Sustainable Corporate Responsibility : From Theory to Action

This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...

A New Deal for an Effective European Research Policy

It underlines an important truth: that science has always advanced most rapidly when it is a collective endeavour, with a ...

A Risk-Benefit Perspective on Early Customer Integration

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing ...

A Stakeholder Rationale for Risk Management : Implications for Corporate Finance Decisions

Ordinarily, only the interests of shareholders, debtholders, and corporate management are taken into account when analyzing ...

A Structural Framework for the Pricing of Corporate Securities

This book is the first comprehensive treatment, of structural credit risk models for the simultaneous and consistent pricing ...

A Successful Transformation? : Restructuring of the Czech Automobile Industry

This book investigates the complex processes of the post-1990 transformation in the Czech automotive industry and its selective ...

A Theory of Marketing

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical ...

A Trading Desk View of Market Quality

"Market quality" is a complex, ambiguous term that means different things to different people. How should it be defined, ...

A Twenty-First Century Guide to Aldersonian Marketing Thought

The book has three major themes: glimpses into the kind of interesting character he was, key excerpts from his writings, ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales ...

AI Strategy for Sales and Marketing : Connecting Marketing, Sales and Customer Experience / Katie King

Presents a practical framework for strategically leveraging AI to boost sales, marketing and customer-centricity Showcases ...

AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch

Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...

ARIS Design Platform

ARIS is ranked as the leading Business Process Modelling tool in the Gartner Quadrant for Business Process Analysis and Optimization. ...

ARIS Design Platform : Getting Started with BPM

Containing tips, techniques and short cuts gained from practical experience, this book show how to use ARIS in an easy way, ...

Total Books: 1 - 20 /1658