Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lee mas
Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee mas
Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee mas
Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lee mas
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee mas
Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lee mas
Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Lee masMarketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
Lee mas
Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lee mas
Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan / Hines, Marcus
Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...
Lee masMarketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب
After having a wide look over similar and competitive universities it seems that there is a large number of students who ...
Lee mas
Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
Lee mas
Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
Lee mas
Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
Lee mas
Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
Lee mas
Mobile World
Key reading for all those involved with the future of mobile communications, this book is a valuable resource, particularly ...
Lee mas
Mobilizing Adults for Positive Youth Development
"In today's fast-paced, often-dehumanizing world, increasing positive adult involvement and influence is particularly vital. ...
Lee mas
Modeling Semantic Web Services : The Web Service Modeling Language
In this book, Jos de Bruijn and his coauthors lay the foundations for understanding the requirements that shape the description ...
Lee mas
Modern Multidimensional Scaling
The book provides a comprehensive treatment of multidimensional scaling (MDS), a family of statistical techniques for analyzing ...
Lee mas
Moral Reasoning at Work
Moral Reasoning at Work offers a fresh perspective on how to live with them using ethics and moral psychology research. It ...
Lee mas
