Publication year: 2021
ISBN: 9781789667417
Internet Resource: Please Login to download book
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied to any business or industry Written by thought-leader Jenna Tiffany, who has been has been recognized as one of the top 100 female marketers to follow worldwide by Search Engine Journal Identifies the most common pitfalls in everyday marketing practice and provides tools to pre-emptively avoid them Supports key concepts with practical tasks for the reader to complete, to cement their understanding of the tasks discussed
Subject: Marketing, Strategic Planning, Business strategy, Planification stratégique, Sales and marketing, planning marketing