Market Segmentation Analysis
This open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lee masMarketing 5.0: Technology for Humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
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Marketing Analytics : A Machine Learning Approach / A. Mansurali, P. Mary Jeyanthi
Gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
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Marketing Analytics : A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby
Simplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...
Lee masMarketing Campaigns That Change Attitude And Behaviors محمد سلطان أنس الحمامي ؛ إشراف د. جهاد يعقوب
In this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
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Marketing Communication Policies
this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence / Thomas Anning-Dorson
Aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
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Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
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Marketing Metrics : Leverage Analytics and Data to Optimize Marketing Strategies / Christina Inge
Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
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Marketing Strategy : Overcome Common Pitfalls and Create Effective Marketing / Jenna Tiffany
Presents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Lee masMarketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management / Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
Offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections ...
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Marketing for Sustainable Development: Rethinking Consumption Models / Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
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Marketing implant dentistry : attract and influence patients to accept your dental implant treatment plan / Hines, Marcus
Proven approaches for attracting dental implant patients and demonstrates the use of successful communication skills, including ...
Lee masMarketing research Tutoring in University يارا غسان الحمصي ؛ إشراف د. جهاد يعقوب
After having a wide look over similar and competitive universities it seems that there is a large number of students who ...
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Marketing the Arts : Breaking Boundaries / Finola Kerrigan, Chloe Preece
The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
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Markets, Games, and Strategic Behavior : An Introduction to Experimental Economics / Charles A. Holt
This is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
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Mathematical Models of Distribution Channels
In Chapters 1 and 2 the authors provide an introduction to the current, analytical literature on distribution channels, and ...
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Misleading Marketing Communication : Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour / Viktor Smith , Daniel Barratt
Presenting four complementary experimental studies targeting recurrent grey-zone scenarios on the Danish food market, the ...
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