An updated and fresh look that highlights the comprehensive material students have trusted for over 40 years. Completely ...
Lee masThis book provides a broad range of insights on market engineering and information management. It covers topics like auctions, ...
Lee masThe preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...
Lee masIndia’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...
Lee masMarket Momentum: It examines the behavioral and statistical causes of market momentum while also exploring the practical ...
Lee masThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lee maswe will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...
Lee masIt is a challenging task to read the balance sheet of an insurance company. This derives from the fact that different positions ...
Lee masExpanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...
Lee masExplains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
Lee masGives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
Lee masSimplifies intimidating data, segmentation and predictive analytics tools for everyday use in business, using real-world ...
Lee masIn this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
Lee masthis work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lee masAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee masYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lee masThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee masFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lee masPresents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Lee mas