The preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside ...
Lee masIndia’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies ...
Lee maswe will investigate the 'market-conform' pricing of newly issued contingent claims. A contingent claim is a derivative ...
Lee masExpanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, ...
Lee masExplains the greatest problem facing marketers today how to integrate three major movements that are changing global markets ...
Lee masGives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates ...
Lee masIn this study we will discuss how marketing companies which happened over the years and world wide , how they successfully ...
Lee masthis work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lee masAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lee masSheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
Lee masYou will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
Lee masThe world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...
Lee masFeaturing examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy ...
Lee masPresents an easy-to-follow framework for creating a marketing strategy which is scalable and adaptable and can be applied ...
Lee masMany people see a weak association between marketing and sustainable development and even consider them as two incompatible ...
Lee masAfter having a wide look over similar and competitive universities it seems that there is a large number of students who ...
Lee masThe importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
Lee masMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee masMarkov chains are a particularly powerful and widely used tool for analyzing a variety of stochastic (probabilistic) systems ...
Lee masIntroduces new approaches that deploy concepts from Marx’s critique of political economy to renew the study of labour, ...
Lee mas