The Palgrave Handbook of Family Policy
This handbook provides a multilevel view on family policies, combining insights on family policy outcomes at different levels ...
Lee mas
The Poetics of Arabian Suqs : A Hermeneutic Reading of the Development of Arabian Sūqs from the Pre-Islamic Era to Present / Jasmine Shahin
Investigates the history of Arabian sūqs from their pre-Islamic beginnings to the present. Collecting evidence from archaeological ...
Lee mas
The Politics of Exchange Rates in Developing Countries
This book considers the issue of exchange rate policymaking from a political economy perspective. It illustrates both theoretically ...
Lee mas
The Power of Humility in Leadership : Influencing as a Role Model / Franziska Frank
To many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...
Lee mas
The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline / Danilo Zatta
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert ...
Lee mas
The Production Manager's Toolkit : Successful Production Management in Theatre and Performing Arts / Cary Gillett, Jay Sheehan
Discusses management techniques, communication skills, and relationship building tactics to become effective and successful ...
Lee mas
The Road to Luxury: The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert
The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, ...
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee mas
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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The Semantic Web : Real-World Applications from Industry
It offers a glimpse into the opening door of semantic technologies by means of concentrated examples of semantic applications ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
Lee mas
The Statistical Mechanics of Financial Markets
The random-walk technique, well known in physics, is also the basic model in finance, upon which are built, for example, ...
Lee masThe Sun Gate Hotel & Resort Marketing Plan محمد قصي بشر الحافي ؛ إشراف د. جهاد يعقوب
The Sun Gate Hotel & Resort invested a location at the Coast of Latakia to open up new doors for people to enjoy and relax ...
Lee mas
The Theory and Practice of Revenue Management
It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting ...
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The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers / Mante Kvedare, Christian Milner Nymand
This guide will help you: Navigate the world of virtual sales Overcome the barriers of virtual customer interaction Evaluate ...
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The Waste Market
The Waste Market undertakes the interesting task of examining the creative ways in which a handful of European countries, ...
Lee masThe effect of advertising on consumer purchasing behavior using social media تسنيم محمد وائل الحموي الجغصي ؛ إشراف د. سامر عباس
The aim of this study is to clarify the role of advertising on the purchasing behavior of consumers to achieve the goal in ...
Lee mas
The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein
Drive revenue and grow your business by using the powerful concept of scarcity.
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