Covering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lee masConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lee masHelps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lee masIllustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee masProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee masContent Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lee masCorporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lee masCSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Lee masThe book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Lee masCreating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
Lee masThis practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
Lee masCustomer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee masThese issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee masJanine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lee masCovers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee masThe purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lee masDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
Lee masDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee masDecision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee masThe benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...
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