Consumer Happiness: Multiple Perspectives
Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...
Lee mas
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou
Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...
Lee mas
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo
Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lee mas
Content Delivery Networks
Content Delivery Networks enables the readers to understand the basics, to identify the underlying technology, to summarize ...
Lee mas
Corporate Brand Design : Developing and Managing Brand Identity / Mohammad Mahdi Foroudi, Pantea Foroudi
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design ...
Lee mas
Corporate Social Responsibility as an International Strategy
CSR, a concept aimed at determining the amount of responsibilities to be shouldered by private business toward stakeholder ...
Lee mas
Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel ...
Lee mas
Creating Mobile Games : Using Java™ ME Platform to Put the Fun into Your Mobile Device and Cell Phone
Creating Mobile Games: shows you how to create a basic game and make it a professional one (by adding a pro look-and-feel ...
Lee mas
Crisis Management in the Food and Drinks Industry: A Practical Approach
This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications ...
Lee masCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee mas
Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee mas
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lee mas
Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee mas
Data Engineering Issues in E-Commerce and Services
The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lee mas
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
Lee mas
Decision Support for Global Enterprises
Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee mas
Decision Support for Global Enterprises
Decision Support for Global Enterprises consists of peer-reviewed and invited papers with two primary goals: (1) Stimulate ...
Lee mas
Deep Data Analytics for New Product Development / Walter R. Paczkowski
The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process ...
Lee mas
Demand Planning : Processi, metodologie e modelli matematici per la gestione della domanda commerciale
Il libro Demand Planning analizza metodi quantitativi, modelli matematici e processi aziendali per la gestione e la pianificazione ...
Lee mas
Digital Business Strategies in Blockchain Ecosystems : Transformational Design and Future of Global Business / Umit Hacioglu
Analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations ...
Lee mas
