Cross-Business Synergies
Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successfully. In a first ...
Lee mas
Crossroads of Entrepreneurship
Crossroads of Entrepreneurship presents works from scholars belonging to a number of different disciplines - business history, ...
Lee mas
Crypto Wars : Faked Deaths, Missing Billions and Industry Disruption / Erica Stanford
Unveils the biggest scams and frauds that have shocked the world of cryptocurrency, from the disappearing Crypto Queen with ...
Lee mas
Culture in Organizations : Development, Impact and Culture-Mindful Leadership / Sonja A. Sackmann
Describes the emergence and development of culture over time as well as the formation and influence of subcultures. Even ...
Lee mas
Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement / Martin Kihn
Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly ...
Lee masCustomer Experience Excellence : The Six Pillars of Growth / Tim Knight
Customer Experience Excellence provides a route map to CX success. Drawing on a vast body of research collated and curated ...
Lee mas
Customer Integration in Industrial Innovation Projects
The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products ...
Lee mas
Customer Loyalty in Third Party Logistics Relationships
These issues are addressed in the present book: First, a model of customer loyalty and its determinants is developed, which ...
Lee mas
Customer Processes in Business-to-Business Service Transactions
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. In this context, the ...
Lee mas
Customer Service Marketing : Managing the Customer Experience / Edwin N. Torres, Tingting Zhang
Covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization’s ...
Lee mas
Customising Stakeholder Management Strategies
The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder ...
Lee mas
Cutting-edge issues in Business Ethics : Continental Challenges to Tradition and Practice
This volume is one of the very few publications dedicated to the challenges that Continental philosophy poses to the field ...
Lee masCybersecurity for Business : Organization-Wide Strategies to Ensure Cyber Risk Is Not Just an IT Issue / Larry Clinton
Important and cost-effective innovations can substantially increase cyber risk and the loss of intellectual property, corporate ...
Lee mas
Data Analysis, Machine Learning and Applications : Proceedings of the 31st Annual Conference of the Gesellschaft für Klassifikation e.V., Albert-Ludwigs-Universität Freiburg, March 7–9, 2007
This volume contains the revised versions of selected papers in the field of data analysis, machine learning and applications ...
Lee mas
Data Analytics for Accounting / Vernon Richardson, Ryan Teeter, Katie Terrell
Data Analytics is changing the business world-data simply surrounds us! So much data is available to businesses about each ...
Lee mas
Data Engineering Issues in E-Commerce and Services
The purpose of the DEECS workshop is to provide an annual forum for exchange of state-of-the-art research and development ...
Lee mas
Data Envelopment Analysis
Data Envelopment Analysis: A Comprehensive Text with Models, Applications, References, And DEA-Solver Software, 2nd Edition ...
Lee mas
Data Privacy and Trust in Cloud Computing Building trust in the cloud through assurance and accountability
This book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on ...
Lee mas
Data Science for Economics and Finance Methodologies and Applications
The book starts with an introduction on the use of data science technologies in economics and finance and is followed by ...
Lee mas
Database Marketing
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by ...
Lee mas
