The German Chambers of Commerce and Industry Self-governance, Service, the General Representation of Interests and the Dual System of Professional Education
This book examines a particular factor in the enduring international success of German companies. Beyond industrial specialization, ...
Lee mas
The Impact of Individual Expertise and Public Information on Group Decision-Making
In this book the author concludes that expertise could be the key factor for global and interconnected problems. Experimental ...
Lee mas
The International Dimension of Entrepreneurial Decision-Making : Cultures, Contexts, and Behaviours / Andrea Caputo, Massimiliano M. Pellegrini
Focuses on understanding the international behaviours of SMEs, entrepreneurial ventures, and entrepreneurs. The collection ...
Lee mas
The Management of Continuous Product Development : Empirical Research in the Online Game Industry / Wei Huang
Discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities ...
Lee mas
The New Frontiers of International Business : Development, Evolving Topics, and Implications for Practice / Hemant Merchant
Takes a three-part approach that helps to understand and chart scholarship in the discipline of International Business (IB). ...
Lee mas
The Psychodynamics of Enlightened Leadership Coping with Chaos
This book provides a comprehensive look at the pluses and minuses of leadership in times of an unparalleled crisis, such ...
Lee mas
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...
Lee mas
The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Spread of Yield Management Practices
Yield Management, an effective technique for the optimisation of revenue, used to be the exclusive prerogative of large companies ...
Lee mas
The Technological and Economic Future of Nuclear Power
Discusses the eroding economics of nuclear power for electricity generation as well as technical, legal, and political acceptance ...
Lee mas
The Theory of the Marketing Firm : Responding to the Imperatives of Consumer-orientation / Gordon R. Foxall
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
Lee masTowards an Emissions Trading System in Mexico: Rationale, Design and Connections with the Global Climate Agenda : Outlook on the first ETS in Latin-America and Exploration of the Way Forward
This book provides detailed information about the incoming Mexican Emissions Trading System, including an analysis on why ...
Lee mas
Trade Union Cooperation in Europe Patterns, Conditions, Issues
This book discusses transnational trade union cooperation in Europe – its forms, focuses, conditions, and obstacles. It ...
Lee mas
Trailblazing in Entrepreneurship
In this book, the authors present a challenge for future research to build a stronger, more complete understanding of entrepreneurial ...
Lee mas
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal
Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...
Lee masTransition and Opportunity : Strategies from Business Leaders on Making the Most of China's Future
Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to ...
Lee mas
Transnational Entrepreneurship in South East Asia Japanese Self-Initiated Expatriate Entrepreneurs
This book brings together narratives of inbound and outbound expatriate entrepreneurship in Japan to provide a comprehensive ...
Lee mas
Understanding Risks and Uncertainties in Energy and Climate Policy
This book analyzes and seeks to consolidate the use of robust quantitative tools and qualitative methods for the design and ...
Lee mas
Understanding Values Work Institutional Perspectives in Organizations and Leadership
At the core of institutional theories, ‘values’ is a central term and figures in most definitions; however it remains ...
Lee mas
Warranty Chain Management : Digitalization and Sustainability / Albert Liao
Aims to provide a systemic viewpoint for enterprise to establish the warranty chain management system. This book includes ...
Lee mas
