Marketing Effectiveness and Accountability in SMEs : A Multimethodological Approach / Trevor A. Smith
Sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a ...
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Marketing Made Simple : A Step-by-Step StoryBrand Guide for Any Business / Donald Miller, Dr. J.J. Peterson
You will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never ...
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Modelling Autonomic Communications Environments : Third IEEE International Workshop, MACE 2008, Samos Island, Greece, September 22-26, 2008. Proceedings
Research and development of autonomics have come a long way, and we are delighted to present the proceedings of the 3rd IEEE ...
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Online Marketing / Ralf T. Kreutzer
Provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules ...
Lee masPaid Attention : Innovative Advertising for a Digital World / Faris Yakob
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how ...
Lee masPersonal Finance After 50 For Dummies / Eric Tyson, Robert C. Carlson
The latest edition of Personal Finance After 50 For Dummies details what you need to know—making it the perfect book to ...
Lee masResearch On and Activities For Mathematically Gifted Students
It first discusses research concerning the nature of mathematical giftedness, including theoretical frameworks and methodologies ...
Lee mas
Revenue Management with Flexible Products
Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called ...
Lee mas
Safety for Particle Accelerators
The use of non-standard technologies such as superconductivity, cryogenics and radiofrequency pose challenges for the safe ...
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Sourcing of Services : International Aspects and Complex Categories
Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, ...
Lee mas
Storytelling
As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies ...
Lee mas
Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design / Robin Landa
Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues ...
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Strategy and Governance of Networks
The book emphasizes research in economics and management of networks as an interdisciplinary field by offering new theoretical ...
Lee masThe Asian 21st Century
This book consists of essays written by Kishore Mahbubani to explore the challenges and dilemmas faced by the West and Asia ...
Lee mas
The Fundamentals of Graphic Design / Gavin Ambrose, Paul Harris, Nigel Ball
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals ...
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The New Retirement: The Ultimate Guide to the Rest of Your Life / Jan Cullinane, Kerry E. Hannon
The book includes surveys, questionnaires, and worksheets to help readers understand and apply the critical steps affecting ...
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The Psychology of Silicon Valley Ethical Threats and Emotional Unintelligence in the Tech Industry
This book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech ...
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The Random-Cluster Model
The random-cluster model has emerged in recent years as a key tool in the mathematical study of ferromagnetism. It may be ...
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The Routledge Companion to Corporate Branding / Oriol Iglesias, Nicholas Ind, Majken Schultz
The first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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The Silver Market Phenomenon
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major ...
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