A Guide to Sustainable Corporate Responsibility : From Theory to Action
This book discusses the challenges and opportunities faced by companies in an age that increasingly values sustainability ...
Lee mas
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / Peter Gentsch
Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee mas
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb
Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...
Lee mas
Advances in Crowdfunding Research and Practice
This book presents a comprehensive and up-to-date collection of knowledge on the state of crowdfunding research and practice. ...
Lee mas
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / Sascha Stürze
Helps marketing decision makers in allocating their budget to diverse communication channels and different business units ...
Lee mas
Artificial Intelligence, Business and Civilization : Our Fate Made in Machines / By Andreas Kaplan
Looks at what exactly artificial intelligence is, how it can be classified, how it differentiates from other concepts such ...
Lee mas
B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade / Gerrit Heinemann
Covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed ...
Lee mas
Behavioral Competencies of Digital Professionals : Understanding the Role of Emotional Intelligence
Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this ...
Lee mas
Blockchain and Crypto Currency Building a High Quality Marketplace for Crypto Data
This book contributes to the creation of a cyber ecosystem supported by blockchain technology in which technology and people ...
Lee mas
Blockchain and Other Emerging Technologies for Digital Business Strategies / Hamid Jahankhani, David V. Kilpin
Aims to explore the aspects of strategic leadership in a digital context together with the cyber-physical relationships whilst ...
Lee mas
Built on Value : The Huawei Philosophy of Finance Management
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, ...
Lee mas
Business Partner Management : Successfully Managing External and Internal Business Relationships / Klaus Krause
Provides a structured, industry-independent and at the same time practical insight into all types of business partnerships. ...
Lee mas
Capital, Systems, and Objects : The Foundation and Future of Organizations / Richard Thomas Watson
Provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by ...
Lee mas
Channel Strategies and Marketing Mix in a Connected World / Saibal Ray, Shuya Yin
Aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. ...
Lee mas
Circular Entrepreneurship : Creating Responsible Enterprise / Antonella Zucchella , Sabine Urban
Investigation reveals enterprises small and large delivering a stimulating message, from changes in entrepreneurial mindsets ...
Lee masCo-creation for Responsible Research and Innovation : Experimenting with Design Methods and Tools
This book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, ...
Lee mas
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...
Lee mas
Communicating Science in Social Contexts : New models, new practices
Science communication, as a multidisciplinary field, has developed remarkably in recent years. It is now a distinct and exceedingly ...
Lee mas
Conducting Quantitative Research In Education
provides a clear and straightforward guide for all those seeking to conduct quantitative research in the field of education, ...
Lee mas
Congruency, Expectations and Consumer Behavior in Digital Environments / Frederic Nimmermann
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business ...
Lee mas
